Salesforce NPSP – Benefits, Features, and Difference to Nonprofit Cloud

Discover how Salesforce NPSP can energize your mission.

mm Written by Emorphis Technologies · 7 min read >


  • Salesforce NPSP (Nonprofit Success Pack) is a free add-on that equips non-profits with tools to manage donors, fundraising campaigns, also programs. Furthermore, it acts as a central hub, streamlining operations and fostering stronger relationships with your donor base. 
  • Core features of Salesforce NPSP include donor management, fundraising campaign tracking, and program monitoring for non-profits. Also, centralizing data for a streamlined workflow.  
  • In fact, NPSP is a free donor and fundraising tool for nonprofits. While the Nonprofit Cloud is a paid, comprehensive platform with features like NPSP plus volunteer and grant management. Additionally, offering greater scalability and customization. 
  • Also, it’s recommended to work with a Salesforce implementation consultant to ensure successful NPSP or Nonprofit Cloud implementation and to leverage nonprofit trends.

What is Salesforce NPSP (Nonprofit Success Pack)?

What is Salesforce NPSP, Nonprofit Success Pack

Salesforce NPSP is a nonprofit technology built on the world’s #1 CRM. Nonprofit Success Pack is a collection of managed packages that help nonprofits use Salesforce to manage the relationships between individual donors, program participants, volunteers, their households, and the companies they work for. Salesforce NPSP is the foundation of the Nonprofit Cloud with powerful fundraising and constituent engagement features. 

Furthermore, NPSP acts as a central hub for managing all your NPO’s crucial data – donors, grants, programs, and fundraising campaigns.  

Imagine a unified platform that replaces scattered spreadsheets and information silos.  This fosters better organization and collaboration within your team. 

  • NPSP offers a comprehensive view of your constituents by providing a single source of truth with a 360-degree perspective. 
  • Also, NPSP serves as a flexible, extensible, and customizable industry-standard data model. 
  • In fact, as an open-source solution, NPSP is designed for and by the nonprofit community, ensuring it meets the specific needs of the sector. 

Benefits of Salesforce Nonprofit Success Pack (NPSP)

Benefits of Salesforce Nonprofit Success Pack (NPSP)

Salesforce NPSP is a game-changer for non-profit organizations (NPOs). Here’s how it empowers your organization to achieve greater success: 

  1. NPSP consolidates your data, providing a unified view of donors, volunteers, and grantees, enhancing teamwork and organization.
  2. Also, it ensures transparency, enabling easy report generation to demonstrate how donations are utilized and the impact of your NPO.
  3. Additionally, by automating tasks like data entry and communication, NPSP allows your team to focus on core activities such as relationship building and program management.
  4. Furthermore, the platform offers a smooth donation process, encouraging continued support from donors through various channels.
  5. In fact, NPSP enables targeted communication by segmenting your donor base, ensuring messages are relevant and engaging.
  6. In addition to this, it helps strengthen donor relationships by acknowledging contributions and showing the difference their support makes.
  7. Consequently, with its robust data and reporting tools, NPSP provides insights into donor behavior and campaign effectiveness, aiding in informed decision-making.
  8. So, as your organization grows, NPSP’s scalable platform adapts to your changing needs, supporting your expansion.
  9. Simultaneously by streamlining operations and optimizing fundraising, NPSP can help reduce costs, improving your NPO’s return on investment. 

Features of Salesforce NPSP 

Features of Salesforce NPSP

1. Fundraising 

Funds are the fuel that propels your non-profit’s mission forward. Salesforce NPSP steps in as your fundraising command center, offering a comprehensive suite of tools to streamline operations, maximize donor contributions, and ultimately, accelerate your impact. Here’s how NPSP empowers your fundraising efforts: 

a. Centralized Data Hub 

NPSP acts as a central repository for all your income data, seamlessly linking donor information with their contributions. Additionally, gain real-time access to paid and pledged donations from any device, allowing your development team and leadership to focus on high-potential donations with laser precision. 

b. Recurring Donations Made Easy 

NPSP simplifies the management of sustainer revenue, your most loyal donor base. Track recurring donations efficiently, forecast revenue with greater accuracy and ensure a seamless giving experience for your most committed supporters. Plus, NPSP integrates with Elevate, allowing you to effortlessly cancel recurring donations originating from that platform directly within NPSP. 

c. Automated Engagement Plans 

Tailor and automate your outreach strategies based on donor types or contribution levels. Create unique sets of tasks to standardize communication touchpoints across your donor base. In fact, these engagement plans can be initiated manually or automatically based on NPSP levels, ensuring consistent and personalized communication with your donors. 

d. Comprehensive Donation Management 

Track every step of the donation journey, from initial opportunity to successful closure. Additionally, NPSP seamlessly manages one-time gifts, recurring donations, matching gifts, in-kind contributions, tribute gifts, grants, and memberships – all within a unified platform. Gain a clear picture of your entire fundraising pipeline and identify opportunities for optimization. 

e. Streamlined Gift Entry 

NPSP empowers you to enter both single and batch gifts quickly, accurately, and with flexibility. So, say goodbye to tedious manual data entry and embrace efficient gift processing. Batch uploads large volumes of donations consistently, while flexible templates and embedded record editing ensure accurate and comprehensive data capture for even complex gifts. 

2. Program Management 

The success of your non-profit hinges on the effectiveness of your programs. Salesforce NPSP’s Program Management module empowers you to streamline program delivery, track progress with ease, and ultimately, maximize your impact. Developed with extensive user input, this module caters to the diverse needs of non-profits, from client services to environmental advocacy. Here’s how NPSP Program Management makes a difference: 

a. Built by Non-Profits, for Non-Profits 

Developed with extensive input from program managers, administrators, and implementation consultants, the Program Management Module reflects the unique needs of NPOs. No matter what type of program your organization runs, the module provides a flexible framework to organize program data efficiently.

salesforce-consulting-services, Salesforce NPSP, hire Salesforce consultants

b. Program Tracking 

Imagine managing all your programs, from volunteer initiatives to animal adoption services, within a unified platform. Thus, NPSP treats each program as an object in your Salesforce instance, creating a standardized format for consistent data organization across your entire organization. 

c. Cohorts for Nuanced Tracking 

NPSP goes beyond basic program tracking. The module empowers you to create program cohorts, allowing for a more detailed analysis of specific participant groups. Moreover, segment participants based on criteria like program season, class enrollment, or funding source, enabling you to gain deeper insights into program effectiveness for different demographics. 

d. Effortless Service and Attendance Tracking 

NPSP eliminates time-consuming manual data entry with its streamlined service and attendance tracking features. Set up recurring services for groups or individual participants with ease, and track attendance efficiently. This saves valuable staff time and ensures accurate program data collection. 

e. Program View at Your Fingertips 

From the moment you log in, gain a comprehensive overview of your programs. Identify high-level trends, monitor program progress, and also, plan your day with upcoming tasks – all within a user-friendly interface. Moreover, pre-built reports and dashboards provide a unified view of all your programs, laying the groundwork for advanced impact measurement tools. 

f. Tableau Integration for Deeper Analysis 

Tableau integration empowers you to visualize program data in clear and insightful charts and graphs, allowing you to analyze program performance, identify areas for improvement, and demonstrate the impact of your work to stakeholders.   

3. Marketing 

Building strong relationships with your donor base is crucial for any non-profit organization. In fact, Salesforce NPSP and Marketing Cloud for Nonprofits work together seamlessly to empower you to craft personalized and impactful communication that resonates with your donors. Here’s how this powerful duo elevates your marketing efforts: 

a. Data-Driven Segmentation 

NPSP acts as a treasure trove of donor data. Moreover, leverage this data to segment your donor base strategically. Also, create targeted groups based on interests, giving history, and engagement levels. Hence, this allows you to move beyond generic communication and craft messages that are relevant and meaningful to each donor segment. 

b. Personalized Content at Scale 

Marketing Cloud for Nonprofits integrates seamlessly with NPSP data. In fact, use this rich donor information to personalize your email campaigns at scale. Moreover, create customized greetings, highlight giving history, and showcase the impact their contributions have made. This level of personalization fosters deeper connections with your donors and also encourages continued support. 

c. Effortless Email Marketing 

Marketing Cloud offers a library of pre-built email templates. These templates are clean, streamlined, also optimized for mobile devices. Moreover, customize them with your branding and personalize the content using data from NPSP. This also, allows you to launch targeted email campaigns quickly and efficiently, saving valuable time and resources. 

4. Reports and Dashboard 

NPSP’s Reports and Dashboards feature goes beyond basic data visualization. Imagine a central hub where you can create customized reports and interactive dashboards that also provide a clear picture of your NPO’s health. Moreover, track key performance indicators (KPIs) like fundraising progress, donor engagement, program effectiveness, and volunteer participation – all in one place. These insights empower you: 

  • To Identify Trends and Make Data-Driven Decisions 
  • Measure Impact and Showcase Success 
  • Increase Transparency and Accountability 

5. Donor Management 

Salesforce Donor Management offers a robust suite of tools for managing your donor base. Imagine a central location where you can store all your donor information, including contact details, giving history, moreover communication preferences, and engagement metrics. This functionality allows you: 

  • To Segment Your Donor Base 
  • Personalize Communication and Stewardship 
  • Track Donor Interactions and Measure Engagement 
  • Optimize Fundraising Efforts 

6. Volunteer Management 

Volunteers are the lifeblood of many non-profit organizations. Volunteers for Salesforce (V4S) is a companion app to NPSP that allows you to gain insights into your volunteers and track their hours. It enables you to organize volunteer tasks and shifts, whether they are recurring or event-specific. With NPSP, you can efficiently oversee your volunteer workforce, show appreciation for their efforts, and, in turn, amplify the impact of your nonprofit organization. Imagine a central platform where you can: 

  • Recruit and Manage Volunteers 
  • Schedule and Track Volunteer Hours 
  • Communicate and Collaborate 
  • Report and Analyze Volunteer Data 

Don’t forget to check out Top Salesforce Apps for NPO

7. Grant Management 

Securing grants is crucial for many non-profit organizations. NPSP’s Grant Management feature offers a streamlined solution to manage the entire grant lifecycle. NPSP streamlines the grant management process, allowing you to focus on crafting impactful programs and securing the resources needed to achieve your mission. Imagine a central platform where you can: 

  • Identify and Track Grant Opportunities 
  • Manage Grant Proposals & Awards 
  • Report on Grant Performance 
  • Analyze Funding Trends 

Salesforce NPSP Vs Nonprofit Cloud 

When it comes to managing your non-profit organization, Salesforce offers a powerful ecosystem of tools. However, with multiple options available, choosing the right one can be a challenge. This guide will explore the key differences between Salesforce NPSP (Nonprofit Success Pack) and the Nonprofit Cloud, helping you decide which best suits your NPO’s needs. 

Salesforce NPSP: A Free Starting Point 

Let’s start with Salesforce NPSP. 

This free add-on to the Salesforce platform is a budget-friendly option for cost-conscious non-profits. Moreover, NPSP offers a solid foundation for managing essential aspects of your organization, including donors, fundraising campaigns, and programs. It also provides basic reporting functionalities, allowing you to track your progress and gain valuable insights. 

However, it’s important to understand that NPSP has limitations. Compared to the Nonprofit Cloud, it offers a more limited range of features. 

Furthermore, NPSP is ideally suited for small and mid-sized non-profits with basic needs for donor management, fundraising, and program tracking. 

Salesforce Nonprofit Cloud: A Comprehensive Solution 

On the other hand, the Salesforce Nonprofit Cloud is a paid platform built on Salesforce. While it includes all the functionalities of NPSP, it offers a much wider range of features. Think of it as a comprehensive suite specifically designed for non-profits. The Nonprofit Cloud empowers you to manage all aspects of your organization, from donors and volunteers to grants, programs, fundraising, and also impact measurement. 

This robust platform boasts high scalability, meaning it can adapt and grow alongside your organization. The Nonprofit Cloud also offers greater opportunities for customization, allowing you to tailor the platform to perfectly fit your specific workflows and processes. Due to its comprehensive nature, the Nonprofit Cloud is ideal for mid-sized to large non-profits with complex needs and a desire for a single, all-encompassing solution to manage their operations. 

Also, check out the New Salesforce Nonprofit Cloud and learn how it’s transforming the nonprofit industry. 


As we have seen NPSP streamlines operations, fosters stronger donor relationships, and, also empowers you to track your impact – all within a user-friendly platform. 

Although NPSP offers core functionalities, its capabilities can be further extended through its integration with other Salesforce products and apps like Marketing Cloud and Volunteers for Salesforce.

So, whether you’re a small non-profit just starting out or a larger organization looking to optimize your operations, Salesforce NPSP can be an asset in your mission to create positive change. 

If you’re looking to implement NPSP or Nonprofit cloud, consult with our implementation consultant

Contact us today!